Express Juicer 2
K Design Award Gold Winner 2019
We explored factors that lower usability of slow juicers and introduced the concept of cartridges with a new user experience. It was designed to focus on its juicing process and spreading the enjoyment the juice while reducing the time and effort that people use to spend. As if when coffee came into your lifestyle.
The cartridges are filled with fresh fruits and vegetables in ready-to-squeeze condition, of pre-cleaned and chopped ingredients then safely sealed in packages.
Planning | Product design | Branding